Social media is a wonderful tool for advertising and promoting.  It’s nearly a necessity these days. Several of the social media sites now have their own version of “stories”. We’re going to discuss those today.

Social media is a great tool for your WordPress business account. By adding social media to your WordPress site, you are opening up the avenues of your business and potentially adding traffic to your other sites. There are several ways to link your social media sites to your WordPress site, which include:

• Adding Links
• Using a WordPress Plugin such as a Social Media Widget
• Adding your social media to the “About You” section on WordPress
• Adding a “Share This” button

Once upon a time, Myspace was the cool social media network to be on. Fast forward a few years later, and Facebook has taken the front spot in the social media market. With Snapchat becoming more popular, especially among many of its younger users, Facebook has felt a need to answer back with one of its newest features – Facebook Stories. Facebook Stories functions similar to Snapchat and Facebook’s Mark Zuckerberg is hopeful it will crush the competition. The new feature became available on March, 28th 2017, and we have five things you need to know about this new feature.

A new popular tool for promoting businesses is Facebook Live. Facebook Live allows you to record in the moment, live from anywhere and for any reason. Facebook Live is a great resource for businesses.  It does have several pros and cons to think about before you try it out for yourself.

Hashtags were invented by twitter to tie different posts together in a single stream.  Hashtags are now used on various social media sites including Twitter, Facebook, and Instagram. Hashtags are used for various reasons like allowing someone to find your post, marketing, and awareness.

Video marketing is where you incorporate videos into the way you market your business. In fact, in this world of social media, video marketing is a great strategic plan to help promote your business and increase your foot traffic.

Video marketing helps you reach a higher audience, helps your Google ratings and is an important SEO tool to use. You can create all kinds of videos and put them into different media outlets such as YouTube, Facebook, SnapChat, Twitter, Instagram and other places online. Video marketing is also very useful on your WordPress site.

If content marketing is a new concept to you, don’t worry. It can be overwhelming with all the information that’s out there. Depending on your point of view, content marketing can either be a completely new concept or another name for something that you’ve been doing for ages. And no matter which case it may be, content marketing comes with a whole new set of vocabulary.

If you’re serious about growing your business and building brand awareness, there are many ways to do this in the digital age including SEO, email marketing, blogging, creating videos, etc. However, social media is by far the dominating force, and Facebook stands above all others in terms of reach. You simply cannot afford to ignore Facebook when it comes to marketing your business.

Google apps gives companies a whole new way of working online by using email, chat, video conferencing and real-time collaboration. With their tools, you can work anywhere in the world, as long as you have a cell phone, laptop, or tablet at hand that is connected to their platform.

Google apps aims to enhance the communication,productivity and mobility of your business.

And here are 4 good reasons to use it:

At HostandStore, we want to make sure that you have all of the tools you need to stand the best chance of achieving success through Internet marketing. As a business owner, you have several useful tools at your disposal for getting the word out not only about your business, but about your industry expertise as well. Social media marketing isn’t as confusing or time-consuming as you might think. With the right tools and knowledge, you can become a marketing master.