According to a 2015 report, 92% of consumers use emojis. Younger consumers increasingly prefer using emojis instead of written text to express their thoughts and feelings. As a result, emoji use has skyrocketed in online marketing. Google, Bing, and Yahoo all allow emoji searches on their search engines. Savvy marketers are using emojis in SEO to take advantage of this growing trend.
How to Incorporate Emojis into Your SEO Strategy
Local SEO and City Search: Entering an emoji into a search will simply return a list of images similar to the emoji. For example, if you search using the pizza emoji, Google returns images of pizza. But if you amend your search to include “near me” or a city, Google returns pizza restaurants. Some of the results include businesses that don’t use the pizza emoji anywhere on their website.
It would appear that Google translates emojis into basic text when users search with emojis, but there is some evidence that emoji searches provide a nuance that can be more useful. For example, searching with the bikini emoji in a given city returns businesses that sell bikinis, while searching with the text “bikini” returns some of the same businesses, but also businesses where the employees wear bikinis.
Branded Search: As of right now, a search containing an emoji and a common search phrase like “for sale” will only return results that contain that emoji within their website. If you were to search using the dog emoji and “for sale”, the results would be a mixture of social media postings, classified ads, and general results that contain the dog emoji.
Do People Use Emojis to Search?
Emoji searches are allowed, and search engines have begun to interpret emojis used in queries, but it is still unclear how many people are actually using emojis in their regular Internet searches. Traffic from emoji search results can currently be seen in Google Search Console, making it fairly easy to monitor current emoji usage in your business’s search traffic. Until there is more data, marketers can prepare by testing emoji use in online content to see its effect on page ranking and investigating what emoji searches businesses and clients may currently be ranking for.
All About Off-Page SEO
There are many techniques to help your website grow increasing foot traffic. Many people rely on search engines to direct traffic to them. One key method that most website owners will use is search engine optimization or SEO.
What is SEO?
In short, search engine optimization (SEO) is a method that helps your audience find you easier in the search engine results or the search engine result pages (SERP). There are methods for both On-Page SEO and Off-Page SEO. On-Page SEO consists more of keywords, longtail keywords, tags, meta tags, and other tools that you do directly to, or on, your website. These occur actually on your web pages. Off-Page SEO is a promotion method that occurs off of your website. This method uses links and social media to broaden your audience and increase your search engine results.
Current SEO Trends
SEO guidelines have been changing. Gone are the days of keyword stuffing. These days people want better content, and with that comes less strict rules about word count and more focus on good quality content. It also means more creative SEO strategies as we break away from the older ones. Here are a few of the current SEO trends in 2017:
What Is Local SEO and Why does it Matter?
Local SEO delivers search results that are customized to the current location of the searcher. For example, if you Google “best coffee shop”, you will get results that are close to you geographically. This ensures that search results are relevant, and it also offers opportunities for small businesses looking to leverage SEO to bring customers into their brick and mortar stores.
Best Practices For Video Marketing
Video marketing is where you incorporate videos into the way you market your business. In fact, in this world of social media, video marketing is a great strategic plan to help promote your business and increase your foot traffic.
Video marketing helps you reach a higher audience, helps your Google ratings and is an important SEO tool to use. You can create all kinds of videos and put them into different media outlets such as YouTube, Facebook, SnapChat, Twitter, Instagram and other places online. Video marketing is also very useful on your WordPress site.
On-Page SEO Basics
What is on-page SEO?
On-page SEO refers to everything that is inside your site, that is, basically anything that is within your realm of control. Things as simple as a comma on your site can be analyzed from the on-page SEO point of view. We decided to stick to some elements that we consider essential. So let’s get started!
The Beginner’s Guide to WordPress SEO
WordPress is used by millions of people around the world to set up and maintain websites. It’s a popular platform because of how easy it is to get a website up and running. Anyone can use it! However, having a pretty site isn’t everything. In order to get the most out of this platform, you still need to implement proper optimization strategies in order to improve your search engine rankings.
This article will provide you with the basics of WordPress SEO to help you rank your website and place it in a favorable position on search engines.
Should I Market My Business on Facebook?
If you’re serious about growing your business and building brand awareness, there are many ways to do this in the digital age including SEO, email marketing, blogging, creating videos, etc. However, social media is by far the dominating force, and Facebook stands above all others in terms of reach. You simply cannot afford to ignore Facebook when it comes to marketing your business.
Is Your Website Older Than 3 Years Old?
Once upon a time, one of the biggest design challenges that developers encountered while building a website was optimizing content for different desktop-based browsers. With the advent of today’s mobile technology, the focus of website design has shifted dramatically to accommodate the myriad of different smartphones and tablets on the market. Millions of people access the web via their mobile devices daily, and that number is growing; studies indicate that mobile browsing is poised to become even more prevalent than desktop-based web viewing in the next couple of years. If your website is more than three years old, or if you have yet to redesign it to make it mobile-friendly, you are probably missing out on a massive and ever-growing segment of your potential viewing audience.
What is Google Places and Why Should You Use It?
I hope everyone is having a great holiday season. I just wanted to take a few moments to discuss the importance of Google Places and what it can do for your business.