Video marketing is where you incorporate videos into the way you market your business. In fact, in this world of social media, video marketing is a great strategic plan to help promote your business and increase your foot traffic.

Video marketing helps you reach a higher audience, helps your Google ratings and is an important SEO tool to use. You can create all kinds of videos and put them into different media outlets such as YouTube, Facebook, SnapChat, Twitter, Instagram and other places online. Video marketing is also very useful on your WordPress site.

When a company decides to invest in creating a mailing list, it wants to offer customers an easy and direct way to receive news and valuable content.

The content you’ll find in a mailing list goes a little beyond the type of content that companies put out on their website and corporate blog.

If you stumbled upon this article as a business owner, know that your job is to invest in the development of information that brings value to your customers. By serving them with genuinely useful, insightful, and informative content, your efforts should positively impact their lives and greatly increase the likes, shares, and organic traffic to your site/blog.

Which dentist would you choose if you received the following email addresses: info@drjohn.com or johnnyteeth72@gmail.com?

If you’re like most people, you’d pick the first one.

That’s not just a random statement. As a matter of fact, in a recent survey by Verisign, 9 out of 10 people said that the first email makes a business look more credible.

While many people still think of WordPress primarily as a blogging platform, the popular CMS has evolved to offer much more than that. Sure, WordPress may have started out as the answer to every blogger’s needs, but today it is so robust that even major sites like TIME and Mashable use the platform to manage their digital presence. In fact, as of January 2015, over 20% of the top 10 million websites are using WordPress.

So if big name brands like TechCrunch, the New Yorker, Variety, Quartz and Fortune are using this CMS to manage their sites, why shouldn’t you?

We have arrived at a point where businesses can no longer ignore social media. In fact, some profiles on popular social media sites like Facebook, Twitter, Pinterest and Instagram have even crossed over into the print medium. And it seems like nearly all ads now feature hashtags or accounts to follow too! So what does it mean? Well, in short, social media has transcended being just a platform for catching up with friends and meeting new people – it has become a place to do business!

Have you ever tried to send an email but had it rejected or returned? This is called “bounce.” Email bounce is when you try to send a message but the recipient’s server rejects your mail. This can be especially frustrating for businesses, as email marketing can be an incredibly effective (and cost-effective!) way to attract new customers. There are several reasons your emails may bounce, which we will get into later. Let’s start by explaining the 2 primary types of bounce.