social-media-billboardAt HostandStore, we want to make sure that you have all of the tools you need to stand the best chance of achieving success through Internet marketing. As a business owner, you have several useful tools at your disposal for getting the word out not only about your business, but about your industry expertise as well. Social media marketing isn’t as confusing or time-consuming as you might think. With the right tools and knowledge, you can become a marketing master.

More Ways to Communicate With Your Clients

Both you and your business will benefit from embracing some of the most modern and popular methods of social media communication. Not only will your customers be able to communicate and connect with you on an entirely new level, you’ll be able to market your business on an entirely new level. With Twitter you can market and communicate with short messages and share links and images as well as re-tweet information that you find interesting or noteworthy to your industry.

More Than Blogging

While having a business blog is all well and good, you have to realize that many people now enjoy short and poignant bursts of information that can encapsulate an interesting idea in as few words as possible. This isn’t to say that you shouldn’t have a blog for your business, just that it shouldn’t be your main form of marketing or advertising.


Don’t forget just how sociable social media can be. When you post something interesting, timely, or engaging on your profile, your followers are more likely to share it and engage with you. You can let your followers and customers handle your advertising for you when they share what you post. Potential new customers are more likely to put their faith, trust, and money in your business when they hear about how satisfied other people are with your products or services.

Useful Marketing Tools

Buffer is a unique app that allows you to write up several posts and decide when you post them and which social media profiles you post them to. For instance, you can write up a weeks’ worth of posts for Facebook, Twitter, Pinterest and LinkedIn on Sunday and set Buffer so that all of those posts slowly trickle out through the week. This allows you to keep your focus on your business and not have to worry about carving out time to share posts across multiple social media platforms.

Hootsuite is another useful social media marketing tool that allows you to share a post across several different social media platforms at one time, which saves you the trouble of having to go to each individual site and put in your password and/or user name before sharing the post.

HostandStore Can Help

If you’re looking to build credibility in your business and take care of marketing at the same time, HostandStore is here to lead you down the right social media path. If you have questions, post them as a comment to this article, or contact us directly so we can answer them.