Social media is a wonderful tool for advertising and promoting.  It’s nearly a necessity these days. Several of the social media sites now have their own version of “stories”. We’re going to discuss those today.

Social media is a great tool for your WordPress business account. By adding social media to your WordPress site, you are opening up the avenues of your business and potentially adding traffic to your other sites. There are several ways to link your social media sites to your WordPress site, which include:

• Adding Links
• Using a WordPress Plugin such as a Social Media Widget
• Adding your social media to the “About You” section on WordPress
• Adding a “Share This” button

Once upon a time, Myspace was the cool social media network to be on. Fast forward a few years later, and Facebook has taken the front spot in the social media market. With Snapchat becoming more popular, especially among many of its younger users, Facebook has felt a need to answer back with one of its newest features – Facebook Stories. Facebook Stories functions similar to Snapchat and Facebook’s Mark Zuckerberg is hopeful it will crush the competition. The new feature became available on March, 28th 2017, and we have five things you need to know about this new feature.

A new popular tool for promoting businesses is Facebook Live. Facebook Live allows you to record in the moment, live from anywhere and for any reason. Facebook Live is a great resource for businesses.  It does have several pros and cons to think about before you try it out for yourself.

Hashtags were invented by twitter to tie different posts together in a single stream.  Hashtags are now used on various social media sites including Twitter, Facebook, and Instagram. Hashtags are used for various reasons like allowing someone to find your post, marketing, and awareness.

If content marketing is a new concept to you, don’t worry. It can be overwhelming with all the information that’s out there. Depending on your point of view, content marketing can either be a completely new concept or another name for something that you’ve been doing for ages. And no matter which case it may be, content marketing comes with a whole new set of vocabulary.

If you’re serious about growing your business and building brand awareness, there are many ways to do this in the digital age including SEO, email marketing, blogging, creating videos, etc. However, social media is by far the dominating force, and Facebook stands above all others in terms of reach. You simply cannot afford to ignore Facebook when it comes to marketing your business.

The Secret To SEO

There is none. The truth is, SEO is not that complicated. Like everything else in life, there are in-depth tweaks that will aid in fine-tuning your SEO strategy. However, about 90% of the time, it’s just a  process of putting out good content on a regular basis, doing what feels right, and testing to figure out what works and what doesn’t. With this being said, beware of companies who say that they have “inside knowledge” or something that “nobody knows about”. Instead, focus your efforts on giving readers something worthwhile and make your content feel like a natural extension of your business.

We have arrived at a point where businesses can no longer ignore social media. In fact, some profiles on popular social media sites like Facebook, Twitter, Pinterest and Instagram have even crossed over into the print medium. And it seems like nearly all ads now feature hashtags or accounts to follow too! So what does it mean? Well, in short, social media has transcended being just a platform for catching up with friends and meeting new people – it has become a place to do business!

In April, several members of the HostandStore.com team traveled to Austin to take part in a digital marketing conference called Pubcon. It’s important to us to attend conferences where we can learn from experts because we ultimately hope to share that knowledge with you. We are far more than a hosting company, so it’s important that we stay up to date on what’s going on in digital marketing.

After all, that is a key part of learning SEO or any other aspect of digital marketing. Pubcon was an opportunity for us to hear from many of the industry’s leading experts. So what did we learn? It’s hard to sum up such a useful event in a single blog post, but we’ve narrowed down six key takeaways that we believe can help each and every person that reads this post.