There are many techniques to help your website grow increasing foot traffic. Many people rely on search engines to direct traffic to them. One key method that most website owners will use is search engine optimization or SEO.

What is SEO?

In short, search engine optimization (SEO) is a method that helps your audience find you easier in the search engine results or the search engine result pages (SERP). There are methods for both On-Page SEO and Off-Page SEO.  On-Page SEO consists more of keywords, longtail keywords, tags, meta tags, and other tools that you do directly to, or on, your website. These occur actually on your web pages.  Off-Page SEO is a promotion method that occurs off of your website. This method uses links and social media to broaden your audience and increase your search engine results.

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