There are many techniques to help your website grow increasing foot traffic. Many people rely on search engines to direct traffic to them. One key method that most website owners will use is search engine optimization or SEO.

What is SEO?

In short, search engine optimization (SEO) is a method that helps your audience find you easier in the search engine results or the search engine result pages (SERP). There are methods for both On-Page SEO and Off-Page SEO.  On-Page SEO consists more of keywords, longtail keywords, tags, meta tags, and other tools that you do directly to, or on, your website. These occur actually on your web pages.  Off-Page SEO is a promotion method that occurs off of your website. This method uses links and social media to broaden your audience and increase your search engine results.

About Off-Page SEO

Off-Page SEO allows you to get off the parameters of your website and promote it outside of your page. There are several things you can do in Off-Page SEO to increase your ratings. The most important areas of Off-Page SEO include the following:

Social Media Marketing:  It’s important to have a good presence on social media with links to your website. This includes advertising, sharing links, and engaging with your audience. Be consistent with posting on your social media site. You should have two or more posts weekly to keep it up to date.

Social Bookmarking: Social bookmarking is a way for people to organize, search, and manage social bookmarks. Often times many search engines will list social bookmarks. It’s a good SEO Off-Page tool to get onto these bookmarks to help increase traffic to your site and to be found more easily in search engines.

Link Building: Whether you are creating links or backlinking, it’s important to get people to your page. When using links outside of your web page be sure that they are up to date and not broken links. Also, their are several directories you can get your link added too. Links help people find their way to you and it is a great tool in rankings for search engine results.

The Importance Of Off-Page SEO

For many years researchers, webpage creators, bloggers, and businesses have been trying to come up with a good algorithm for SEO that will increase their rankings and give them more foot traffic on their websites. This research focused a lot on the concept of On-Page SEO, meta tags and keywords. It, however, neglected the promotional methods of organic traffic coming from off page or outside the website. Off-Page SEO will help you to have better search engine results and increase your traffic if you couple it with On-Page SEO.
When it comes to the internet, your business will only do as well as the following and traffic you have to your site. Both On-Page and Off-Page SEO methods are important to getting people to your page daily. If you want your page to be a success, you need to make it search engine friendly for both On-Page and Off-Page SEO.

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