Last November, we created a post showing you how to optimize your images for the web. One of the steps was to compress all JPEG image files to smaller sizes – that way they wouldn’t have such a drain on your website’s load time. Today we’re going to discuss a couple of easy ways anyone can easily do just that.

Everyone knows the old cliché, “a picture is worth a thousand words.” For centuries, people have used illustrations to tell stories visually. In more recent history, cameras have enabled us to capture still images in photographs. Now, images are having a tremendous impact on the web as well. Images are used to gain readers’ attention, to help narrate a story, to reinforce a point and to provide additional information. They create strong impressions and can be used to supplement content at any level. They can even be added to emails to improve engagement.