Don’t Have a Blog Yet? Here Are 4 Reasons You Need One
You’ve been to all the presentations about how important social media is for your business, heard all the buzzwords, and listened to endless marketing experts tell you that you need to have a blog, yet you still don’t have one. If you’re not sure why you need one, and the idea of starting a blog and keeping it updated regularly is a little bit overwhelming, here are some of the main reasons why you should blog for your business.
1. Fresh, Engaging Content Gets Noticed Online
There are a lot of websites out there—about 180 million active sites online to be precise—and today the Internet is the primary source of information for many of your potential customers. In order to help these people find your business, your website needs to be search engine friendly. When you create short, interesting articles about topics that are relevant to your company and your industry, and post them regularly on your blog, they are visible to search engines and can help drive new customers to your website.
2. Capturing the “Long Tail”
Google processes close to four billion searches every day, and while there are some popular keywords that generate a lot of traffic, most of those four billion queries are for less common terms (represented graphically, most searches are part of the “long tail” of smaller search terms that stretch almost endlessly to the right). Great blog posts can help companies focus on capturing “long tail” search results, generating lots of traffic without trying to compete in the crowded realm of the most popular search terms.
3. Position Yourself as the Expert
Blogs are a convenient way to showcase your knowledge and expertise in your field. Blogging about your experience—whether it’s with medical equipment, lawn care, or printing—can help boost consumer confidence and convince new clients to purchase from you. It can also set you apart from your competitors and help you win new business.
4. Connect with Customers
People have always preferred to do business with companies they trust, and blogs are a great way to connect with your customers and build consumer confidence. Like many forms of social media, blogs help you stay in regular contact with current and potential customers, share valuable information, give voice to your brand, and put a human “face” on your company.
Blogs are also interactive, so you can solicit information and feedback directly from the people who buy your products. This valuable insight can help you create products and services that matter to the people you are serving. Plus, when people get to “know” you through your blog, they are more likely to feel connected to you and to want to do business in the future.
Get Started Blogging Today
If you still are not blogging, now is the time to start. You can do it on your own or work with a marketing company to generate more content and engage more people online. In today’s increasingly interactive world, blogging strategies are a critical part of any plan to reach your customers.