First of all, let’s define a landing page. The simplest way to describe a landing page is that it’s a webpage that you visit or in other words ‘land’ on. You can land on this page by clicking a link or on an advertisement. A landing page can be an effective tool in marketing and advertising for your business.

What is the purpose of a landing page?

There are several purposes for building an effective landing page for your business or website that include marketing and advertising for your business. The main reason most people create more landing pages is to increase their conversion rate. In marketing, conversion is to get a percentage of people to do a desired action. When we are talking about landing pages, the desired action may be to:

What is the difference between http and https?

The answer is simple and important for both users and site administrators to understand.

HTTP

HiText Transference Protocol is the default protocol for the web. Through it, your browser requests a server for web pages.Thanks to HTTP, you access blogs, send forms, emails and etc.
HTTP is insecure because it is text-based only, which allows intruders to intercept, alter, and steal the transferred information. That’s where HTTPs comes in.

Introduction

One of the most common questions people ask when they decide to establish their online presence is: “how do I set up my very own website?” That’s a great question.

A website is where people can find you on the internet and learn more about what you have to offer. So it’s no wonder that you are worried about setting up your own page and configuring it to be the best that it can be.

Websites are built using lines upon lines of code.  It can be as simple or complex as the developer chooses to make it, but the code, at the end of the day, is really only a bunch of text.  But, when you look at a website as an end user, you don’t see all that code. What you see is a collection of carefully-arranged text, images, video, interactive fields, and more. Do you ever stop to wonder how a website goes from dull pages with nothing but these ongoing lines of code to the finished product that appears live on the web?  The framework upon which the web is HTML (HyperText Markup Language) and CSS (cascading style sheets).

More people are accessing the internet than ever before. Many of them are doing so using multiple devices. In 2014, comScore published a study highlighting that mobile internet use had surpassed desktop use. Mobile users are now using their devices to do everything from accessing the internet and checking email to making purchases. There is no denying how far mobile technology has come and how commonplace its use is.

You don’t have to be told that creating a website is easy these days. But making something that sticks and stays relevant for years to come is certainly the exception rather than the norm. With so much competition across various niches, what does it take for your site to stay alive? That’s where Google Analytics, or GA for short, makes all the difference in the world. GA provides access to tools that help you better understand your audience, making it easier to tailor your site to what they want.

At HostandStore, we’re huge fans of WordPress. In fact, we strongly advocate moving your site to WordPress. Today we will help you get started using this fantastic CMS yourself. We created this post to serve as a beginner’s guide to getting started with the WordPress dashboard. We hope you will use this guide as a resource to familiarize yourself with the platform so that you can become comfortable enough to start using it for your own site!

If you aren’t using the WordPress content management system (CMS) to manage your website, you should be. WordPress is incredibly easy to use, offers all the tools you need, and best of all, is an open source platform. You read that correctly. The world’s most popular CMS platform is free to use! If you aren’t using WordPress to manage your site, here are 14 reasons you need to make the switch today.

This is what you see when you Google “what is open-source?”

What Do We Think Open-Source Means?

This is a perfectly fine definition for explaining open-source software, but it is fairly vague. There is more to open-source than many people realize.

To be able to call your software open source, there are several requirements. Here is a list of some of the most important ones.

Once upon a time, one of the biggest design challenges that developers encountered while building a website was optimizing content for different desktop-based browsers. With the advent of today’s mobile technology, the focus of website design has shifted dramatically to accommodate the myriad of different smartphones and tablets on the market. Millions of people access the web via their mobile devices daily, and that number is growing; studies indicate that mobile browsing is poised to become even more prevalent than desktop-based web viewing in the next couple of years. If your website is more than three years old, or if you have yet to redesign it to make it mobile-friendly, you are probably missing out on a massive and ever-growing segment of your potential viewing audience.