Search engine optimization, commonly referred to as SEO, is much more than a buzzword in the technology community. It’s the act of optimizing websites so that search engines are more likely to rank them higher. While this may sound like some sort of mysterious magic, we promise you it’s not.

Last week, four of our team members attended the 2014 State Of Search Conference in Dallas. The conference was incredibly informative, featuring an elite line-up and a strong course track. We cannot overstate how useful this conference was to us!