Alternate attributes, commonly called “Alt” tags, are used to provide information about web images. These tags aren’t required for the image to render properly but they are a good idea because they can be a key part of optimizing images for the web. Alt tags are simple text snippets added to image src placements in an HTML document.

At HostandStore.com, we think of ourselves as more than a web host. In fact, we actually receive many requests from customers hoping to learn more about their websites and how to market their businesses online. That’s why we published this blog post with 25 resources to help you learn SEO in February. This week, we’re going to feature some digital marketing experts who we can all learn from.

Search engine optimization, commonly referred to as SEO, is much more than a buzzword in the technology community. It’s the act of optimizing websites so that search engines are more likely to rank them higher. While this may sound like some sort of mysterious magic, we promise you it’s not.

Last week, four of our team members attended the 2014 State Of Search Conference in Dallas. The conference was incredibly informative, featuring an elite line-up and a strong course track. We cannot overstate how useful this conference was to us!

Once upon a time, one of the biggest design challenges that developers encountered while building a website was optimizing content for different desktop-based browsers. With the advent of today’s mobile technology, the focus of website design has shifted dramatically to accommodate the myriad of different smartphones and tablets on the market. Millions of people access the web via their mobile devices daily, and that number is growing; studies indicate that mobile browsing is poised to become even more prevalent than desktop-based web viewing in the next couple of years. If your website is more than three years old, or if you have yet to redesign it to make it mobile-friendly, you are probably missing out on a massive and ever-growing segment of your potential viewing audience.