Once upon a time, Myspace was the cool social media network to be on. Fast forward a few years later, and Facebook has taken the front spot in the social media market. With Snapchat becoming more popular, especially among many of its younger users, Facebook has felt a need to answer back with one of its newest features – Facebook Stories. Facebook Stories functions similar to Snapchat and Facebook’s Mark Zuckerberg is hopeful it will crush the competition. The new feature became available on March, 28th 2017, and we have five things you need to know about this new feature.

A new popular tool for promoting businesses is Facebook Live. Facebook Live allows you to record in the moment, live from anywhere and for any reason. Facebook Live is a great resource for businesses.  It does have several pros and cons to think about before you try it out for yourself.

SEO guidelines have been changing.  Gone are the days of keyword stuffing. These days people want better content, and with that comes less strict rules about word count and more focus on good quality content. It also means more creative SEO strategies as we break away from the older ones. Here are a few of the current SEO trends in 2017:

WordPress is a wonderful resource for your business. Your WordPress account can do just about anything you want to promote your business, increase sales, and establish your business as a prominent business. There are so many wonderful plugins to further make your WordPress site business-friendly. This month we take a closer look at the SEOPressor plugin.

Agile marketing is derived from Agile software development and is focused on collaboration and speed over a one size fits all approach to marketing. Agile marketers streamline meetings to improve communication and increase the speed and effectiveness of marketing campaigns.

Hashtags were invented by twitter to tie different posts together in a single stream.  Hashtags are now used on various social media sites including Twitter, Facebook, and Instagram. Hashtags are used for various reasons like allowing someone to find your post, marketing, and awareness.

Local SEO delivers search results that are customized to the current location of the searcher.  For example, if you Google “best coffee shop”, you will get results that are close to you geographically. This ensures that search results are relevant, and it also offers opportunities for small businesses looking to leverage SEO to bring customers into their brick and mortar stores.

WordPress is a great platform for businesses and blogging. In fact, there are many wonderful ways to add media, content and photos to your WordPress website that will aid in growing your business. When you have a blog, there are many ways to engage your audience. One way is to add visuals.  You can add photos, or you can add a slideshow. If you have a WordPress website, you can typically do this one of two ways: by using a WordPress plugin for slideshows or by doing it manually yourself. Adding a slideshow manually all by yourself is not as hard as it may sound. It really is relatively easy if you follow these quick and easy steps.

What is the difference between http and https?

The answer is simple and important for both users and site administrators to understand.

HTTP

HiText Transference Protocol is the default protocol for the web. Through it, your browser requests a server for web pages.Thanks to HTTP, you access blogs, send forms, emails and etc.
HTTP is insecure because it is text-based only, which allows intruders to intercept, alter, and steal the transferred information. That’s where HTTPs comes in.

Video marketing is where you incorporate videos into the way you market your business. In fact, in this world of social media, video marketing is a great strategic plan to help promote your business and increase your foot traffic.

Video marketing helps you reach a higher audience, helps your Google ratings and is an important SEO tool to use. You can create all kinds of videos and put them into different media outlets such as YouTube, Facebook, SnapChat, Twitter, Instagram and other places online. Video marketing is also very useful on your WordPress site.