Last week, four of our team members attended the 2014 State Of Search Conference in Dallas. The conference was incredibly informative, featuring an elite line-up and a strong course track. We cannot overstate how useful this conference was to us!

I recently read a  WebCopyPlus article that told the story of a copywriter who ended up paying $4000 in fines for using a $10 image inappropriately – all because he or she violated the image’s copyright. Unfortunately, this was caused by the writer failing to fully understand copyright laws on the web. As you can see, this turned into a costly mistake.

Don’t worry. There are ways to protect yourself.

Images are all over the web. They can be easy to take for granted, but without images the internet would be no different from an Encyclopedia. Images can be an amazing tool for any website – as long as they’re properly optimized and implemented. With this in mind, let’s walk through 5 of the most important aspects of optimizing your images for the web.